SWAPSxLenskart Product Launch

In March 2025, Ariana Singhi was featured as the founder for the commercial SWAPS product launch under Lenskart. Featuring 4 shape options (rectangle, square, round, and clubmaster), the SWAPS product offered customers unlimited and customisable design options in multiple colorways, featuring pop cultural symbols and vibrant abstract patterns for adults & children to pick from. For children, the product featured designs from popular shows and books such as Harry Potter. Featuring the tagline, “Bold? Moody? Cheerful?,” and “Ready, Set, SWAP” the collaboration promised a spectacle style befitting commercial trends to make eyewear accessible to adults as well as young children. Each pair of grooves was priced at INR 500 and are designed to be diversely paired with frames of the customer’s choice! 

This feat was achieved post Ariana’s work with Lenskart as an intern beginning in June 2023 where she pitched the concept of SWAPS and worked with the team to materialize the product. Working closely with the Lenskart team to develop the commercial SWAPS line, Ariana interned with the design team in 2024 to prepare for the final launch!

Finally, she served as a remote intern for Lenskart in 2024  and worked closely with the  branding & designing team to develop the SWAPS prototype. In her capacities, she aided in the development, marketing and launch of the prototype and ultimately the commercial launch of SWAPS in March 2025.